Why people believe in conspiracy theories

Conspiracy theories have been around for as long as we can remember. From the “Flat-Earth-Society”, denial of the moon landing, crop circles to climate change denial. We are all searching for answers to events that shape our society. Especially for the ones which are not sufficiently explained yet. Since the outbreak of Covid-19, not only has there been a particular increase in conspiracy theories, but also an increased belief in them. They have quietly found their place in our everyday lives, creeping into our private conversations, conquering the front pages of print media, and littering the Internet and social media. But what are conspiracy theories? Where do they come from and why do we believe in them?

It is probably most helpful to begin with a definition of this looming phenomenon. Researchers K. M. Douglas, R. M. Sutton, and A. Cichocka of the School of Psychology at the University of Kent provide the following definition:

Conspiracy theories are: «explanations for important events that involve secret plots by powerful and malevolent groups”.

They illustrate, for example, the condemnation and distrust of an individual or group towards the activity of the government. History shows that predominantly in times of crisis and periods of uncertainty, people adopt a more critical stance and desperately seek answers. Thus, it is not surprising that no-vax theories and COVID-19 denial are gaining increasing support. But what makes people believe in such seemingly absurd theories? We want to get to the bottom of this.

So, why do we believe in conspiracy theories?

To reveal the reason behind the phenomenon and break down its complexity, it must be analyzed from a psychological perspective. We are attracted to conspiracy theories because they satisfy deep psychological needs. Based on these needs, three dominant motives can be identified that provide an explanation for the tendency to believe in conspiracy theories.

  • The epistemic motive addresses the human desire for knowledge and certainty. During major events that shake our society, people look for the why behind them. It is a natural pursuit to find a truth and a sense of security. Times of great change and uncertainty particularly evoke this need in many people.
  • The existential motive is the answer to a need for power and control. People do not like to feel powerless. In times of crisis, conspiracy theories provide the missing information here and give back a sense of control and autonomy in order to feel powerful and secure.
  • The social motive illustrates the classic psychological need to feel good about oneself. On an individual level, this means feeling confident through access to information that others do not necessarily have. When people believe they know the truth, they feel superior and unique. This is exactly what increases their self-esteem and makes them feel good about themselves. Such a dynamic can be observed not only in individuals but also in groups.

To illustrate these motives, let’s take the example of a very dominant conspiracy-theory group: QAnon, also known as “Q”.


QAnon is a U.S-based group that has been spreading conspiracy theories since 2017, often with a far-right political undertone, and that has grown in popularity in recent months. The group’s central claim is that a Satanic elite of pedophiles is kidnapping children, murdering them, and creating a rejuvenation drug on their extracted blood. Their goal is to fight this global elite, which they call “The Deep State” or “The Cabal.” They support a Republican political leadership under Donald J. Trump and believe in the notion that Democratic politicians like Barack Obama and Hillary Clinton are plotting a coup to turn the U.S. into a dictatorship, thereby threatening U.S. representative democracy. The information this group believes in supposedly comes from “Q”, a mysterious figure who posts cryptic clues online. QAnon is partly responsible for the conspiracy theory on “Pizzagate”.[3]

In order to better understand this grouping and its background, its intentions can also be examined in terms of the three motives mentioned above.

First, its members exhibit an epistemic motive in that they appear to provide protection from this global elite and state that they are fighting them to prevent the demise of U.S. democracy.

Although the identity of Q is unknown, QAnon supporters are convinced that Q is an individual or individuals who have access to highly sensitive data that reveals the truth. Q’s audience is encouraged to piece together and interpret important information from the few encrypted messages that are published, which have numerous gaps. This creates the dangerous illusion that Q is providing valuable information when in fact very little is being revealed. This the conspiracy’s existential motive: give its followers the feeling of being superior and of having more information and thus more security and control.

Additionally, there is a social motive within the group dynamic. QAnon uses the acronym WWG1WGA, which stands for “Where We Go One, We Go All”, as well as the proclamation “We save the children”. With these wordings, they are stating a humanitarian cause and seeking support. Their signature phrase “Trust the Plan” also speaks to the deep psychological need to believe in something given and to feel safe. This gives Q extreme power and entices many people to join the grouping. It is therefore important to recognize the group’s motives and intentions in order to better assess its intentions and information.

Who believes in conspiracy theories?

We are currently living in an age of information overload. One can find a supposed explanation everywhere and for every topic. However, assessing this information correctly and differentiating between reliable and deceptive sources is not always easy. Education helps us to better assess such sources. In fact, less-educated people who have a lower tendency to think analytically are more susceptible to conspiracy theories. People who feel powerless and are disillusioned also have a higher tendency to believe in them and age equally has an influence here. And younger people show a higher risk of being exposed to misinformation and incorporating it into their belief system. Additionally, character traits such as narcissism can exacerbate this. The correlation between narcissism and belief in conspiracy theories lies in the need to feel superior and unique. Evidence has shown that a certain type of personality is more likely to believe in conspiracy theories, however, we are all potential targets for misinformation.

Misinformation as the fundamental problem

One explanation for the increasing support and number of conspiracy theories may be related to the increasing use of social media. Through the Internet, it is easier than ever to get information. It has fundamentally changed the way we communicate and access information. Unfortunately, it has also increased the spread of misinformation. Nowadays, you can meet like-minded people and find support much faster via the Internet. This can polarize attitudes towards conspiracy theories and reinforce opinions that often have no factual basis. 

Addressing this problem is a major challenge. Given the fact that one can’t stop this information overload, what we have to change is the way we deal with it. Once a conspiracy theory is spread and we have formed an opinion, it is almost impossible to break it. The problem of misinformation must be addressed in advance. Research has shown that a pre-warning for misinformation can prevent people from believing in conspiracy theories. This means that confronting people with factual information before they are exposed to a conspiracy theory makes them more resistant to falsehood. We should therefore be aware of the dangers of misinformation and be conscious of how we should handle information and its sources in our fast-paced environment. Investing in early education could be a good approach to this problem, so that no conspiracy theory may fool us anymore.  

Find out more about the danger of false information and its threat to liberal democracy in our previous article: False information: a dangerous threat to liberal democracy.

Is now everyone nuts? Reflecting on the pandemic, mental health and our political behaviour

We all want to be healthy. That’s why we exercise, eat healthily, wash our hands regularly and stay indoors as much as possible. The COVID-19 pandemic has shown us all that health is important. But being healthy means not only being physically strong but also mentally. Unfortunately, this conclusion is not always a given in our society. Furthermore, stigmatization around mental health, makes it even more difficult to focus on it and educate people about it. However, mental and physical health go hand in hand. Therefore, it is even more important to raise awareness about mental health with regard to the pandemic and its long-term consequences.

Since the onset of the pandemic, the consequences on our mental health have been striking. When the new and worrying situation was first announced, there was heightened anxiety in society. As this initial moment passed and the situation seemed to worsen, more negative psychological effects started to emerge. Our cell phones seemed to be beeping non-stop with push notifications, and the conversation about COVID-19 gradually found a place in every aspect of our lives, becoming ubiquitous. We found ourselves in a situation where we were confronted with a surplus of information in the media, whilst at the same time, a voice that could give us an answer to all our questions and fears was missing.

Mental health in a global pandemic 

In addition, the institutional measures put in place to control the pandemic have a negative impact on our mind. People are isolated or quarantined, forbidden from maintaining their social contacts. This can cause post-traumatic stress, depression, and sleep disturbances. Worldwide there are higher levels of anxiety, self-harm, and suicide. Job insecurity, fear of loss of income or unemployment, have also had long-lasting negative effects on mental health. More and more people are thus dependant on the support of psychotherapists and those already struggling with mental health issues, unfortunately, suffer even more. The problem is that this increased demand cannot be adequately met and many people do not receive the support they need in their daily life. 

For this reason it is all the more important to act preventively on a personal level. This includes being aware of the consequences and paying attention to one’s own psychological situation. Just as we are used to taking care of the health of our body, we must do the same for the health of our mind. This includes embracing the situation with COVID-19 and accepting that the pandemic has now become part of our everyday lives and that no one is immune. This is the first step in protecting ourselves. Embracing the situation means adapting to it. The pandemic restricts our social life and takes away our daily structure. This changes our behavioural patterns, which are decisive for any psychological fluctuations. We must counteract this by establishing our own routine and regularity in everyday life. For example, a solid daily structure can be regained by means of a plan. Nevertheless, support should be sought at an early stage as soon as it becomes apparent that the situation is becoming too much for the individual. We need to realize that everyone is experiencing similar feelings and that we all need help and support.

The effects of mental health on political behaviour 

The effects of decreased mental health due to COVID-19 are also evident on a political level. The pandemic stokes fear, which changes not only our personal but also political behaviour. The economic and social uncertainty in which we find ourselves leads to increasing criticism and mistrust in political institutions and their measures. We transfer our dissatisfaction with the current situation to politics, which is reflected in changed political behaviour. As a result, one can observe declining support for mainstream parties and a rise of extremist ones. Distrust in mainstream parties opens the window for the emergence or the rise of extremist parties. For this reason, a surge to the right during the last year can be explained. 

In combination with social isolation, many people are increasingly looking for affirmation and a sense of purpose. In many cases, they do not feel understood and look for support. This makes many vulnerable to far-right groups that exploit this emotionally charged political state and use it for their political agenda. The substance abuse caused by the consequences of the current situation also encourages violence, which causes an even stronger tendency toward radicalism.

As mentioned above, the consequences of declining mental health are drastic in our private lives, but also at the political level. Consequently, the demand for mental health services has and needs to increase. According to the WHO, countries have invested less than 2% of their national health budget in mental health. The pandemic has shown us that this needs to change. Due to this surge in demand, countries are now forced to invest in this sector. This could be a new positive approach to not only raise awareness about mental health but also to start a destigmatization process.

Useful Links: